2026 Industrial Ecommerce & Digital Selling Benchmark Report

What 150 product journeys reveal about complexity, friction, and the path to guided buying.

B2B buyers expect clarity, speed, and self-service. Instead, they’re met with sprawling catalogs, static specs, and CPQ tools locked behind logins. The result? Longer cycles, lower trust, and missed revenue.

In this report, you’ll learn:

• Which discovery tools appear in fewer than 1 in 4 digital journeys
• Why 60% of companies still keep CPQ hidden — and what that costs
• How leaders like Dräger, GE Healthcare, and 3M are guiding buyers with configurators, visualization, and AI assistants
• A proven framework to help buyers find, choose, learn, and bundle with confidence